What’s a Custom Tracking Domain?

A Custom Tracking Domain is when you use your own domain to handle the tracking links in your emails. Instead of relying on the default tracking URLs from your email platform (like “track.emailplatform.com/[code]”), you create something like “track.company.com” to track things like email opens or link clicks.

Here’s why this is useful:

- Improved Deliverability: By using your own domain, your emails are more likely to land in the inbox rather than the spam folder.

- Better Reputation Control: Since it’s your domain, you’re not sharing it with others, which helps protect your sender reputation.In short, a Custom Tracking Domain is a simple way to track your email campaigns more accurately while ensuring better performance.